Purple Reign Shampoo

Carefully curated ingredients help to gently cleanse and tone hair. The plant power in Purple Reign Shampoo includes: GLYCERINE A moisture maven – this humectant works to soften and smooth as well as helping hair retain its moisture BLUEBERRIES Whether in your breakfast bowl or haircare they hydrate and help keep hair looking and feeling healthy. BLACKCURRANT An antioxidant powerhouse extracted to help hair replenish lost moisture This tone-correcting shampoo also contains: VIOLET PIGMENTS Balancing the brass comes from one of our 3% synthetic ingredients, driving performance alongside our natural ingredients. Violet pigments have color correcting superpowers: neutralizing warm hues by toning them down.