Amika Normcore Signature Shampoo | Everyday Softness + Nourishment

A gentle everyday shampoo that cleanses without stripping — leaving hair soft, nourished, and manageable wash after wash without buildup or weight. The Moda Team Review Amika Normcore is the everyday baseline. A sulphate-free cleanse that removes dirt and oil without stripping the moisture your hair actually needs. The formula uses sea buckthorn, a vitamin-rich botanical that conditions while it cleanses, leaving hair noticeably softer than a plain sulphate-free shampoo typically would. Amika launched in Brooklyn in 2007 and built their range around the idea that haircare should work for everyone — all hair types, all textures, inclusive formulas. Normcore is the most universal expression of that: a shampoo that genuinely suits most hair without requiring you to think too hard about it. Colour-safe, sulphate-free, vegan, B-Corp certified. Why Moda Carries This Our clients ask for Amika by name. Normcore in particular gets requested regularly — it's one of those formulas people find and stick with. It's a reliable, well-formulated everyday shampoo that does exactly what it says. We carry it because you want it, and because it's genuinely a good product. Key Ingredients Sea…